Design..Design

The best thing I like about designing a new product is the creativity that goes into the process. It is an outlet for me and it is a sense of freedom to explore. Going back to my earlier days when I would drive cross country, especially in the southwest, I could see for miles which gave me the feeling of freedom and openness, just like designing a product. Also, new ideas and solving problems arise during the process which I enjoy. Sometimes one thing leads to another with the end result a bit different than when starting.

The other day, I was viewing some websites that have pictures of modern architecture, both interior and exterior. Ideas start flying and the words that come to my mind for modern design are: clean lines, openness, bright, simple, fresh, spacious, see through, natural look, and elegance. I think of those words when I start to generate ideas. The idea concept and putting it on paper takes quite a bit of time. Building it, less time. 

There is a market for the products that I want to create, the big challenge is developing and implementing a marketing strategy to get the word out. I'm not going after the mass market...too much competition with the big companies who have a ton more money than I have, plus a sales and marketing department. My approach is more of a niche market, a market that enjoys and wants custom furniture, commercial and residential.

To get the word out, I'm trying the guerrilla marketing approach..I'm not a guerrilla nor do I look like one, but the approach sounds good. So, if you want to be part of the guerrilla marketing campaign, then spread the word......